The sales boom of kitchen utensils on e-commerce platforms

Shopping Festival

Sales growth: During the 11.11 period, the kitchenware category showed strong growth momentum, covering a wide range of categories such as cookware knives and scissors, kitchen accessories, water cups and drinking utensils, tableware and tea sets. Among them, the transaction volume of zero coating cookware, antibacterial cutting tools, and antique/cream style kitchen shelves increased by more than 8 times year-on-year.

Government subsidies: During the 11.11 period, the government provides subsidies, and consumers can enjoy instant discounts when purchasing kitchenware. The maximum instant discount amount for a single product can reach 2000 yuan.

Special Offer: Some kitchenware items can enjoy national subsidies up to a maximum of 20% off, and lower subsidy prices for trade in.